Area of research
Physiology · Organizational Behavior and Human Resource Management
Research interest
Research interests include Tobacco control, Medicine, Environmental health, Quitline, Emotive, and Nicotine.
Nicotine without smoke: Tobacco harm reduction
2016cited by 314position: middle
Effectiveness of tobacco control television advertising in changing tobacco use in England: a population-based cross-sectional study
How does the emotive content of televised anti-smoking mass media campaigns influence monthly calls to the NHS Stop Smoking helpline in England?
Effectiveness of tobacco control television advertisements with different types of emotional content on tobacco use in England, 2004–2010
The freeze on mass media campaigns in England: a natural experiment of the impact of tobacco control campaigns on quitting behaviour